UNITED NATIONS
Below 1.5 by 2025: the plan
BREAKING BUSINESS AS USUAL TO SHOWCASE THE UNDP CLIMATE PROMISE AT THE UN HQ IN NYC
Challenge: Ahead of the 10-year Anniversary of the Paris Climate Agreement in 2025, create a unique moment that drives awareness of the UNDPs Climate Promise, showcasing the climate action already taking place on the ground. Encourage accelerated action by utilising a fresh approach to events for the UN, creatively pushing boundaries to inspire momentum to reach below 1.5 degrees by 2025.
Solution: A 1.5-hour live streamed talk show hosted by Actor Ato Essandoh - ‘Below 1.5 by 2025: THE PLAN’. Programmed with a series of inspirational segments, including the UN Secretary General António Guterres, guests were led through the ambitious plan with actionable takeaways. A symbolic photo moment ‘IN CASE OF CLIMATE EMERGENCY BREAK GLASS’ was smashed live on stage by Achim Steiner, UNDP Administrator, and Activist Hindou Oumarou Ibrahim to take the urgent message beyond the event itself.
Creator Maker Role in partnership with Keeney + Co, included:
Creative concept & Direction
All project management (inc client, budget, venue, vendors & ticketing)
Activation production
Casting & Scripting
Amplification consultancy
Guest list consultancy
Live event management
CLIENT TESTIMONIAL
“The event was all about going beyond “business as usual” for climate action, and we wanted an event that reflected that goal. Creator Maker and Keeney + Co were fantastic - a magical combination of strategic direction, impactful and creative ideas, and flawless execution. They were with us every step of the way and we couldn’t ask for better partners.”
Cassie Flynn - Global Director of Climate Change, UNDP