FOR PARIS HAUTE COUTURE WEEK, GRAFF EXHIBITED ‘SUNRISE’, A CURATED IN-STORE EXHIBITION OF GRAFF YELLOW DIAMONDS

Challenge: To design, produce and implement a stylised moment within the Graff store in Paris heroing Graff yellow diamonds, to be live for 1-week for pre-booked appointments with an invite only breakfast.

Solution: A presentation of the ‘most fabulous jewels in the world’, we created ‘Sunrise’, an ode to the yellow diamond and the many extraordinary variations and formations. From striking floral design and catering inspired by Delaire Graff Estate Restaurant in South Africa, a series of backdrops and and encapsulating installations presented the curated collection to an exclusive audience or media, KOHLs and Graff customers.